Heineken Studio: Pilot Brews
Pilot Brews is Heineken’s innovation platform in the Netherlands, giving consumers a front-row seat to the future of beer. It invites people to discover new experimental brews, share their opinions, and directly influence which products make it to market. By turning feedback into a fun and interactive experience, Pilot Brews strengthens the connection between Heineken and its drinkers — making them co-creators in shaping tomorrow’s craft.
More of the work behind these — hello@upinflames.io.