The Norway Living Room
To promote IKEA’s collaboration with Snøhetta in Norway, we created a web app and TVC challenging people to rethink their living rooms. The app helps users to reimagine a living room based on their lifestyle. We created a series of thought-provoking questions, with a set of illustrated responses for each one. Depending on their choices, users got to see different moodboards from which they could select their favorite designs. These choices built the user’s personal moodboard, helping them to kickstart a new living room design. The collaboration was also promoted with a TVC in Norway, directing people to the IKEA website in Norway about the collaboration with Snøhetta.
More of the work behind these — hello@upinflames.io.